2007 was the year of "iconic" catalogs for my company, Primary Wave. Kurt Cobain, Steve Earle, Hall & Oates (yes, they are iconic; I'm more of an Oatesy fan though). 2008 is shaping up to be a year where our new artists stand up and demand to be noticed...starting with a new spot featuring our Explosions in the Sky-like band (instrumental rock), Saxon Shore.
Based out of Philly, SS is the brain child of lead songwriter, Matt Doty. Quiet and confident, Doty has a penchant for writing both big and small, bold and subtle, anthemic and sparse instrumental rock songs. One track has stood out to me since we signed them earlier this year - "Marked With The Knowledge" (from 2005's Exquisite Death of Saxon Shore). It's a bouncy and bright jam with an instantly likable melody. I'm not the only one who likes it either. 180/LA liked it so much they decided to use it in their latest creative for Sony - the "Tumble" campaign.
Sony Electronics today launched an integrated marketing campaign in the
U.S. where its new Alpha digital SLR cameras, Handycam(R) camcorders
and Cyber-shot(R) point-and-shoot cameras literally “tumble” from a
mountaintop. (PR Newswire)
Peep the ad here.
Check out the full version of the song:
Saxon Shore - "Marked With The Knowledge".mp3
The band is currently working on a new album which will hopefully drop this year. You can listen to a demo on their myspace.
