Fresh Bread

New T Mobile "You Got It, America" Commercial Featuring Architecture In Helsinki

T Mobile + Architecture In Helsinki "Fumble"

One of my favorites from the Australian band. Off the excellent In Case We Die.  Just saw this during the Yankee game.

Travelers Insurance Commercial Featuring Langhorne Slim

featuring Langhorne Slim's "Worries"

The Shack Commercial Featuring Black Daniel

New Radioshack The Shack Right One Commercial + Black Daniel "It Gets Cold"

Another new spot for The Shack is actually pretty hilarious. Office-guy-gets-busted singing-in-falsetto-to-cheesy-hit ("I Think We're Alone Now") can be seen here.

Nike SB Paul Rodriguez Commercial featuring Ice Cube

New Nike SB spot dropped this weekend for one of it's star skateboarders, Paul Rodriguez.  In the commercial, P-rod skates around a bright and sunny LA while Ice Cube's classic jam "Today Was A Good Day" provides the musical ambiance.  Cube even makes a cameo near the end. 

Levi's Go Forth America Commercial featuring Final Fantasy

New Levi's Go Forth "America" Commercial + Final Fantasy "The CN Tower Belongs To The Dead (Many Lives Version)"

The voiceover is an actual reading by Walt Whitman of one of his poems from 1888 recorded live (courtesy of the WWArchive).  The Final Fantasy track is an alternate version of "The CN Tower Belongs To The Dead" and is taken off the 2006 EP Many Lives For 49MP.  Check out the mp3 below:

"The CN Tower Belongs To The Dead (Many Lives Version)"

Final Fantasy @ Bowery Ballroom 5.6.07

Nike Lance Commercial featuring Mogwai

New Nike Lance Armstrong Commercial + Mogwai "Auto Rock"

Music In Ads - Saxon Shore In New Sony Spots

2007 was the year of "iconic" catalogs for my company, Primary Wave.  Kurt Cobain, Steve Earle, Hall & Oates (yes, they are iconic; I'm more of an Oatesy fan though).  2008 is shaping up to be a year where our new artists stand up and demand to be noticed...starting with a new spot featuring our Explosions in the Sky-like band (instrumental rock), Saxon Shore.

Based out of Philly, SS is the brain child of lead songwriter, Matt Doty.  Quiet and confident, Doty has a penchant for writing both big and small, bold and subtle, anthemic and sparse instrumental rock songs.  One track has stood out to me since we signed them earlier this year - "Marked With The Knowledge" (from 2005's Exquisite Death of Saxon Shore).  It's a bouncy and bright jam with an instantly likable melody.  I'm not the only one who likes it either.  180/LA liked it so much they decided to use it in their latest creative for Sony - the "Tumble" campaign. 

Sony Electronics today launched an integrated marketing campaign in the U.S. where its new Alpha digital SLR cameras, Handycam(R) camcorders and Cyber-shot(R) point-and-shoot cameras literally “tumble” from a mountaintop. (PR Newswire)

Peep the ad here.

Check out the full version of the song:

Saxon Shore - "Marked With The Knowledge".mp3

The band is currently working on a new album which will hopefully drop this year.  You can listen to a demo on their myspace.