Fresh Bread Alter Ego Quoted On Wallstreetjournal.com

Background Music

At South by Southwest, Acts With TV-Ready Tunes Are in Demand

By JOHN JURGENSEN
March 8, 2008; Page W1

WHAT TO WATCH

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We asked music-industry insiders whom they're eager to see at South by Southwest. Here are some of the acts on their radars.

Ryan Barkan, director of marketing and advertising for music publishing company Primary Wave 
Band: The Most Serene Republic 
Comment: This Canadian indie-rock septet has "a fun sound that goes with life. I could see it working well in campaigns," Mr. Barkan says.

The full article, including a quote from my homey Amy R., can be read here